Holly S. Lay is an Ultrasound Systems Developer at Fujifilm Visualsonics Inc. Her work focused on high frequency medical ultrasound at a system integration level. She has been active in the UFFC as a reviewer for multiple IEEE journals, as well as acting as session chair and panelists at multiple Ultrasonics Symposia. In 2019, she helped develop and deliver the inaugural IEEE Ultrasonics, Ferroelectrics and Frequency Control Special Topics Summer School on Waves and Transducers in Shenzhen, China, and is acting as co-host for the 2021 virtual school. In 2020 she joined the Industrial Engagement Committee and became Chair of the Membership and Data Analytics Committee in 2021.